CLIENT
Jameson — Traditional Irish whiskey brand.
OBJECTIVE
Creating an image video for the "Jameson BLACK BARREL" whiskey. It is important to show through the visuals, what makes this whiskey line different.
SOLUTION
The main difference of the "BLACK BARREL" line — keeping the drink in charred barrels, which gives it the oaky flavour. And, of course, no whiskey glass is complete without an ice cube. Heat of the fire and icy cold — bright visual images became the basis for the video script.
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In the video we are showing the opposition of ice and flame, that mix together in Jameson BLACK BARREL under the tagline:"Reinforced with fire, served with ice". The whiskey bottle, born from the ice block, is being surrounded by the flame tongues, that give the whiskey its unique taste.
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