CLIENT
Tochka Bank - mobile and Internet banking for entrepreneurs.



OBJECTIVE
To create Stories videos for targeted advertising on social networks. High-quality creative allows you to increase the number of transitions and reduce the cost of incoming applications.
SOLUTION
We have compiled a list of problems that the bank's potential customers may face: queues, the complexity of preparing documents, and so on. Then we developed the scripts for videos that answer the customer questions. The visual component should consist of materials provided by Tochka bank.
In total, 10 videos were created for each segment of the audience. The laconic style of the videos and the modern music used, make it possible for potential customers to create an impression of a serious, but at the same time open to everything new, organization.
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RESULT
We have reduced the cost of switching to the Tochka bank's website three times, thereby reducing the cost of applications and increasing their number.
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.